I am sure you have heard a similar statement as I have, "Culture trumps Strategy".
I can say, in leading an organization with around 80 employees and a budget of $5 million, that although this is a true statement, you cannot ignore strategy.
In that same thought, I believe that you actually need to have a very thought out and practical, holistically thought through plan that incorporates Vision, Mission, Strategy, and Culture.
Here is how I use those words within my organization:
Vision: Why we exist.
Mission: What we do.
Strategy: How we do it.
Culture: Who we are.
Here are 10 Steps to build a team who not only know who they are, but why, what, and how they will succeed and win:
1. Know your Why: This is the most important step for anyone on your team. Do they know and can they repeat why the organization even exists? Everything we do and will do should be filtered through our "why". This keeps everyone aimed at the same target.
2. Define the Mission / What: This is what we are all about functionally speaking. The vision/ why is the big overarching target, but the mission begins to define the day to day process and win.
3. Work the Strategy / How: This is where goal setting and smart goals come into function. Once you clearly know the why and how, it is mission critical to set strategy and goals. Otherwise how will you know if you are actually winning and accomplishing the task at hand?
4. Create the Culture: This, to me, is the heartbeat behind they why, what, and how. This is who you truly are as a company, organization, department down to the individual.
5. Care for those you Lead: I really believe that people will respond more out of love than out of fear. When we are leading people who really believe they are cared for, it will build a healthy team of committed people.
6. Earn Trust: Trust is built over time. You can have very important and tough conversations when there has been trust built.
7. Build Relationships: Understand the importance in knowing your team. Names, families, kids, situations, etc.. go a long way in building healthy relationships. Also, having opportunities for your team to get to know each other is important.
8. Give Your All: Set the example and pace in being all in.
9. Demand them to Give Their All: It's okay to expect your team to be all in. You and your team will never be perfect, but through hard work it can be a healthy and excellent team.
10. Empower Those Around You: Your team will own "it" and give their all if and when they feel empowered to do it. This includes trust and not micromanagement.